A selection of projects that reflect my experience in operations, marketing support, project coordination, branding, research, and business strategy.

Next Day Printed Tees

Sales & Operations Coordination

Description

At Next Day Printed Tees, I coordinate custom apparel projects from quote to completion, supporting communication between clients, design, production, vendors, and internal teams. My role requires keeping order details organized, timelines clear, and projects moving through a fast-paced production environment.

What I worked on

  • Coordinated client orders, quotes, approvals, timelines, and production details

  • Organized project information between sales, design, production, and vendors

  • Supported deadline-driven orders for schools, businesses, teams, and local organizations

  • Communicated with customers to clarify artwork, garment details, quantities, and delivery expectations

Skills shown

Project coordination, client communication, sales support, production workflow, vendor communication, workflow organization, deadline management

Art of Food & Zenwood

Business Strategy & Digital Marketing Project

Description

As part of a client-focused capstone project, I supported Art of Food and Zenwood with business strategy, digital marketing recommendations, pricing research, and brand positioning. The project focused on clarifying the company’s services, improving its digital presence, and organizing recommendations for future growth.

What I worked on

  • Researched market positioning, service offerings, and pricing structure

  • Supported recommendations for business structure and service clarity

  • Developed social media and digital communication recommendations

  • Contributed to brand positioning and customer-facing messaging

  • Presented final recommendations to the client and academic advisors

Skills shown

Market research, digital marketing, brand strategy, business consulting, presentation development, client communication, service positioning

CAVEAT at UC Santa Cruz

Research Communication & Social Media Support

Description

At CAVEAT at UC Santa Cruz, I supported digital communication and content development for a research-focused initiative centered on ethics and advanced technologies. My work involved preparing, reviewing, and organizing social media content for academic and professional audiences.

What I worked on

  • Supported social media content planning and post updates

  • Reviewed content for clarity, tone, grammar, and audience fit

  • Assisted with research-based communication for academic and professional audiences

  • Helped maintain consistency across digital posts and messaging

  • Organized content ideas related to ethics, technology, and public-facing research topics

Skills shown

Social media support, content planning, editorial review, research communication, digital communication, audience awareness, writing support

Aevum

Personal Brand & Apparel Concept

Description

Aevum is a personal brand concept focused on timeless apparel, visual identity, and product development. The project reflects my interest in branding, entrepreneurship, and building a long-term creative business with a clean, elevated identity. It also allowed me to apply business thinking to creative direction, including audience positioning, product category planning, and long-term brand consistency.

What I worked on

  • Developed early brand positioning around timeless, elevated essentials

  • Explored logo direction, typography, and visual identity concepts

  • Researched apparel categories including hats, polos, quarter-zips, and everyday essentials

  • Built creative concepts for future product direction and brand presentation

  • Studied how lifestyle brands use consistency, simplicity, and storytelling to build recognition

Skills shown

Brand development, creative direction, logo development, product concepting, apparel research, visual identity, entrepreneurship

Living Planet Point

App Development & Sustainability Concept

Description

Living Planet Points was an app development concept focused on encouraging sustainable actions through rewards, tracking, and user engagement. The project explored how digital tools could motivate environmentally conscious behavior while creating a simple and accessible user experience.

What I worked on

  • Developed the concept direction and core app idea

  • Organized potential features, user flows, and reward-based engagement

  • Explored how points, progress tracking, and incentives could support sustainable habits

  • Created visual mockups and presentation materials to explain the concept

  • Considered how design, messaging, and usability could make the app more approachable

Skills shown

Concept development, app planning, UX thinking, sustainability, presentation design, visual communication, product strategy